What impact will the high-definition DVD storage format battle have on chip makers? The prospect of supporting multiple standards shouldn't cause much fallout.
Mark Knox, adviser to the Toshiba HD DVD promotion division, observes that chip makers have rightly stayed neutral in this battle, so as not to turn away one customer or another, and have tried to make their parts as flexible as possible.
"There are many elements of the two formats that are functionally identical or at least similar enough that there would be no huge challenge to produce individual components or integrated devices that combine various necessary functions that could be used in an HD DVD player or a BIuray player," Knox says.
"If you are on the chip side, naturally you have customers potentially in both camps and you have to be able to cover that as best you can," says Andy Parsons, senior vice president of advanced product development at Pioneer Electronics and a spokesman for the Blu-ray effort.
"The good news for a chip company is that the formats on the application layer are much more similar than they are different. We're all using the same codecs, and we're all using the same audio technologies, for the most part, with a few subtle differences here and there, but the good news is that there is a lot of overlap. On the interactivity layer, we have Blu Disc-Java (BD-J) and the other guys are using iHD, which is a Microsoft technology, but even they are quite similar in terms of their functionality," Parsons says. "It ultimately comes down to whether someone wants to buy your product," he says. "Are you making something that people are really interested in?"
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